About Us

 
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"Unvannish"?

Definition = To not vanish, disappear or fade away. 

Best-in-class marketing helps you stand out, get noticed, and be remembered in a long-lasting way.

 
 

Looking to launch a new business, brand or product? Need to accelerate growth? Or just need a little extra marketing help? You're in the right place. 

Hi, I'm Vannie Shu, the principal marketing consultant at unvannish inc. Based in  San Francisco, CA, we help consumer (B2C, D2C, & B2B2C) and mission-driven companies across the country to develop and execute marketing strategies that deliver results fast. I often partner with early stage startups to set up foundational marketing elements, like projects and people, too. 

We're a jill of all trades operation, but our speciality is product marketing and brand management. In my decade+ of consumer marketing experience, I've led it all from brand/creative development, product positioning/messaging, and go-to-market (GTM) launch strategy, to integrated marketing campaigns and traditional + digital acquisition and engagement. During my Berkeley Haas MBA, I specialized in marketing strategy.

I developed my love for insight-driven marketing in consumer packaged goods and my drive for innovation, speed, and data in tech. I'm grateful to have been classically trained by the best in brand management at Procter & Gamble and The Clorox Company. And, to have grown up at Google, educating and leading ad campaigns for brands and agencies during the early days of digital. I've worked on some of the largest and fastest growing brands in their industries, to grow share and category dollars in competitive landscapes. 

More recently, I led the global consumer product marketing team at OpenTable driving user app growth, insights research, product and campaign launches. Recent consulting projects have included leading product and content marketing teams at Snag, launching Animoodles and growing Bash+Sass in acting Head of Marketing roles. 

Our broad marketing expertise and connections can help solve seemingly impossible challenges. And, from big strategy to tiny details, we'll get sh*t done ;) But, don't just take my word for it. Learn More

Portfolio available upon request. Get in Touch