Grow your business.

Need a know it all? Sometimes that's just what you need. I'm a marketing strategist, do-er, and builder of beloved consumer products, at your service.  With 100% client satisfaction, trust we'll get the job done & then some...


About Us


Hi, I'm Vannie Shu, the principal marketing consultant at unvannish inc. Based out of San Francisco, CA, we help consumer and mission-driven companies across the country to develop and execute marketing strategies that deliver results fast. With over a decade of consumer marketing experience, I've done it all...

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Companies Grown

We mainly focus on early stage consumer startups, but are broadly experienced across growth stages, within 1 to 10k+ people teams, with B2C and B2B audiences across technology and consumer products businesses. Selected household brands:

Vannie Shu Google
Vannie Shu YouTube
Vannie Shu Snag
Vannie Shu Clorox
Vannie Shu OpenTable
Vannie Shu Procter & Gamble


Looking to kickstart your marketing team? Need an interim/part-time Head of Marketing? Or, just need a little extra help or advice? Learn More


LAUNCH more effectively

  • Brand & product launches
  • Go-to-market strategy development
  • Hands-on marketing execution

SPeak more powerfully

  • Persona discovery & definition
  • Strategic positioning & messaging
  • Content & campaign marketing


    • App growth marketing
    • Digital advertising
    • Email marketing



      Fast results

      Vannie immediately jumped in, understood our team’s needs, & identified several ways she could start making an impact on our product. She became the champion for our user...

      - Alexa A., Product Manager @ Facebook / Read More

      Innovative solutions

      Vannie brings the rare, but killer-combo of deep analytical understanding & creative savvy. 

      - Rich G., Sales Marketing @ Google / Read More

      Simplifying complexity

      She is an expert at project management, pulling off complex launches & campaigns involving multiple teams & stakeholders. She’s laser-focused on achieving results... 

      - Olivia T., Content Marketer @ OpenTable / Read More



      Let's grow!

      Get in Contact

      What could you use some help on?